Campaign work: Betknowmore’s Peer Aid Affected Other

Brief: Create a visual identity and campaign assets for the charity’s ‘Affected other’ contingent

This campaign was created to raise awareness of the term “affected other” and to guide them to support or volunteering to help other affected others. An affected other in the context of gambling is someone who has experienced gambling harms indirectly. They could be a family member or friend of the gambler and are often not aware that support is available for them.

I created logo options that could sit alongside our existing services and created a visual of the poster to allow key stakeholder approval for the project to proceed.