Emailer campaign to promote the return of the popular Pumpkin Spice Latte drink. The creative was targeted at customers as a message from within the My Starbucks Rewards app, combined with an email to their inbox.
An in-app message to the My Starbucks Rewards customers along with a regular email notifying them of the imminent arrival of the Pumpkin Spice Latte.
Alternate version created to be sent via email directly to the customer.